Business Observer

Coupon clipper

AmatoMartin, a New York investment firm, has acquired Valpak, a St. Petersburg coupon company, both companies say in a news release.

Valpak is a leading U.S. marketing company and direct mail advertiser.

Terms of the sale were not given.

The acquisition follows AmatoMartin’s April

2022 purchase of Clipper Magazine, an ad book that is mailed to more than 22 million homes. The magazine is full of full-color ads featuring deals and coupons.

Valpak has more than 1,000 employees, the companies say, with 55 years of experience in the directmail and marketing business. Valpak says it has a network of nearly 140 local offices in 42 U.S. states.

AmatoMartin says Clipper Magazine and Valpak will now be able to “streamline” access to offers, giving an ability to interact or purchase offers offline or online, for local and national businesses.

“Pairing Valpak with Clipper Magazine broadens our reach with a market-leading 60 million households, through publications and shared mail, with hyper-targeting capabilities spanning the U.S. offline and online through our leading digital and e-commerce platforms, serving our more than

50,000 business customers,” says John Amato, founding partner.

AmatoMartin is a privately held investment-holding company. The firm says it employs more than 1,850 people, serving 65,000 business customers, reaching more than 60 million homes.





Observer Media Group